Christmas is coming, marking the end of quite a challenging year for L’Italo-Americano, which has undertaken some major changes mainly relating to its digital platforms.
Besides an increase in general content and news from the local communities, the newspaper has improved its outreach on digital and mobile platforms. The urgent need for such an evolution is also confirmed by the latest news from Italy: from his office in the Vatican, Pope Francis used a tablet to turn on the lights of the largest Christmas Tree in the world, featuring about 1,000 lights placed on the slopes of Mount Ingino, outside the city of Gubbio in Umbria region.
Clearly, nowadays living without the modern means of communications is no longer an option, including the social networks that disseminated the information in real time.
Therefore, L’Italo-Americano is investing in the online version, in order to meet not only the demand of the publishing industry but also the needs of its readers. The main goal of the newspaper is to represent the Italian American community, and to do so they must share the same lifestyle.
As we turn on our mobile phones as soon as we wake up in the morning, look up the news while commuting, and check our emails, tweets, and Facebook messages in the office, it’s imperative for L’Italo-Americano to be part of this all.
We are working hard to upgrade the oldest weekly newspaper of the United States and to make sure that it represents contemporary Italy, the Italian people, and most of all the Italian American community of the West Coast, which can preserve its cultural heritage also thanks to the paper’s weekly contribution.
The valuable experience that L’Italo-Americano boasts after so many years of service must pave the way towards a bright future, helping it understand the needs of a constantly evolving community.
Dear readers, L’Italo-Americano changes by following your example and giving voice to the initiatives that you carry out not only in California but in 8 different Italian American communities.
Together we are shaping the future of a newspaper that, for over a century, has committed to reaffirming our Italian identity in spite of the distance from a Country that we miss and fondly think of, especially during the holiday season. From the heart we wish you all a Merry Christmas and a Happy 2015.
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