Made in Italy

Giovanni Battista Pirelli, a visionary young engineer, founded Pirelli in Milan in 1872, initially specializing in rubber and derivative processes, including the production of scuba diving rebreathers. As the 20th century progressed, the company astutely shifted its focus towards the …

In the annals of business history, few companies have left as indelible a mark as Olivetti. Founded in 1908 by Camillo Olivetti in Ivrea, Italy, the company began as a small workshop with a mere 20 workers and a capital of 350,000 lire. …

Cirio Conserve, an iconic name in the Italian food industry, represents a significant part of Italy’s culinary history. Founded by Francesco Cirio in 1856, the company became a pioneer in the industrial preservation of tomatoes and other vegetables. Cirio’s impact on the food …

San Pellegrino, a name synonymous with Italian sparkling mineral water, has been part of the country’s culinary and cultural history since its establishment in 1899. Originating from San Pellegrino Terme, in the Alps of Bergamo, the brand embodies the Italian …

Alessi is known for its creative everyday objects that are both functional and beautiful. The all-Italian narrative of Alessi designs began in 1921, when Giovanni Alessi, along with his brother, laid the foundation stone of what would become an epitome …

…Say the title out loud and every Italian will think immediately about the popular advertisement campaigns from the 1980s and 1990s, that saw Raffaella Carrà first and then Lorella Cuccarini support Scavolini kitchens on TV. Iconic! Scavolini’s journey, however, started much earlier, …

In the heart of Italy, where art and innovation are as natural as the olive trees that dot the landscape, a company was born in 1920 that would come to define the very essence of Italian creativity: FILA (Fabbrica Italiana Lapis ed …

In the little town of Bevagna, Umbria, we find an example of long-lasting Made in Italy craftsmanship, established almost 800 years ago. The Cereria Medievale di Bevagna, founded in 1250, carries its age with nonchalance. As part of the broader …

These days, fashion is all about the idea of “quiet luxury,” and perhaps no brand speaks its language better than Bottega Veneta. In 1966, Michele Taddei and Renzo Zengiaro established Bottega Veneta in Vicenza (Veneto), with a primary focus on …

Milan, 1967: this is when Fiorucci first raised to the attention of fashion lovers. Founded by Elio Fiorucci, the son of a shoe shop owner, the brand soon became a symbol of innovation and unique flamboyance,  inspired by the very essence and creativity of …