Made in Italy

Giovanni Battista Pirelli, a visionary young engineer, founded Pirelli in Milan in 1872, initially specializing in rubber and derivative processes, including the production of scuba diving rebreathers. As the 20th century progressed, the company astutely shifted its focus towards the …

In the heart of Italy, where art and innovation are as natural as the olive trees that dot the landscape, a company was born in 1920 that would come to define the very essence of Italian creativity: FILA (Fabbrica Italiana Lapis ed …

Milan, 1967: this is when Fiorucci first raised to the attention of fashion lovers. Founded by Elio Fiorucci, the son of a shoe shop owner, the brand soon became a symbol of innovation and unique flamboyance,  inspired by the very essence and creativity of …

When it comes to Made in Italy, shoes have a place of honor. Yet, there are historical names we may not be too familiar with unless we are fashionistas, that is. Fratelli Rossetti is one of them.  Fratelli Rossetti’s compelling narrative began …

…Say the title out loud and every Italian will think immediately about the popular advertisement campaigns from the 1980s and 1990s, that saw Raffaella Carrà first and then Lorella Cuccarini support Scavolini kitchens on TV. Iconic! Scavolini’s journey, however, started much earlier, …

Alessi is known for its creative everyday objects that are both functional and beautiful. The all-Italian narrative of Alessi designs began in 1921, when Giovanni Alessi, along with his brother, laid the foundation stone of what would become an epitome …

These days, fashion is all about the idea of “quiet luxury,” and perhaps no brand speaks its language better than Bottega Veneta. In 1966, Michele Taddei and Renzo Zengiaro established Bottega Veneta in Vicenza (Veneto), with a primary focus on …

In the annals of business history, few companies have left as indelible a mark as Olivetti. Founded in 1908 by Camillo Olivetti in Ivrea, Italy, the company began as a small workshop with a mere 20 workers and a capital of 350,000 lire. …

In the realm of confectionery, few names are as respected and appreciated as Caffarel. This Italian brand, steeped in rich history and unwavering commitment to quality, has become a symbol of the Made in Italy concept and a perfect representation of …

Montegrappa was founded in 1912 in Bassano del Grappa, a town in the Veneto region of northern Italy, by Austrians Edwige Hoffman and Heinrich Helm: their goal was to produce high-quality fountain pen nibs using precious materials such as gold and …