Alitalia has launched new uniforms that have been considered more stylish and Italian than the previous ones.
Designed by Ettore Bilotta, a Milan based haute couturier, the striking new look has been designed and tailor-made by a team of nearly 500 people in Italy, with fabrics made in Tuscany, silk in Como, men’s uniforms tailored in Puglia, and leather accessories such as gloves in Naples, and shoes in the Marche region – all re-imagining the 1950’s and 60’s.
The new hat design exudes a style inspired by women who always used to wear elegant hats and gloves. Alitalia’s brief to the designer will use classic elements combined with everyday practicality for both male and female staff.
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