The month of March has brought us Spring, and the 100th birthday of a legend, Lawrence Ferlinghetti, celebrated poet and San Francisco’s first Poet Laureate. He is also a painter, social activist, and the co-founder of City Lights Booksellers & Publishers located in San Francisco’s North Beach district.
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The queue outside outside San Francisco’s City Lights Booksellers and Publishers on the birthday of Ferlinghetti, this year. City Lights Ferlinghetti’s 100 Bday @ Bloom17
On the occasion of this historic month, L’Italo-Americano was fortunate to speak with Mauro Aprile Zanetti, Ferlinghetti’s assistant and public relations representative. Recently speaking with Italy’s main newspaper, Il Corriere della Sera, Ferlinghetti defined him as «Un folletto con le ali ai piedi, tutto cuore e primavera: per questo si chiama Aprile» / A spirit with wings at his feet. A pure mix of heart and spring: that’s why his name is Aprile.
We asked Aprile Zanetti to share insight into his collaboration with the man behind the legend and the Month of Ferlinghetti.
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Carla Short and Mauro Aprile Zanetti at the Arbor Day 2019 @ Walter Pescara
When did you meet Lawrence Ferlinghetti? Can you tell us a little bit of your special friendship?
“The first time we met in North Beach it was February 2013. We became soon very good friends, discussing about books and art, poetry, anthropology, technology and politics, and having a lot of fun together. We also began to share more and more special “family time” together, such as every Christmas Eve at my house, cooking and enjoying Sicilian traditional recipes and poetry reading with my kids, Federico and Penelope, and my wife, Eva.
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When did you start working as Lawrence Ferlinghetti’s aide?
“I have been consistently working with him since 2015, when I curated his painting exhibition on occasion of the grand re-opening of the new location of the Italian Cultural Center on Van Ness at Opera Plaza: FLUXARE – The European Connexion.
“Since 2015 on, my work assistance to Lawrence Ferlinghetti has been more on a daily basis because his health, particularly his eyes sight, has worsened. Now I help him handle his computer for reading and writing emails, and also translate from English, Italian and French.
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Discussions with poet laureate and friend Jack Hirschman… and a good book. Ferlinghetti gives us a personal recipe to enjoy a happy and long life: “Eat well. Laugh often. Love a lot.” . Source: Wikimedia/Christopher Michel
What about the work on LITTLE BOY, PR and media?
“Last year, 2018, we spent a lot of time to finalize his new novel, Little Boy, and last Summer/Fall we finished it, collaborating with his publisher’s team at Doubleday-Penguin Random House.
“I started handling media and PR on behalf of Ferlinghetti in collaboration with the Double Day and City Lights teams for interviews with journalists from all over the world. No more in person meetings since last Spring, but a long series over the phone interviews for radio, podcasts and other media outlets; and a lot via emails. To mention few: France, Czech Republic (where Lawrence is really a rock star), Italy, Germany, UK, Canada, Australia and New Zealand, and of course the US.
“Little Boy has already been bought, UK apart (Faber & Faber), to be translated in the following countries: Germany, Hungary, Turkey, Italy, Czech Republic, and Portugal, and many more are lining up.
“The most relevant newspapers and magazines have been reaching out to us, endlessly, to set up calls and respond questions via emails, briefs and facts checking etc. Up to today, we are talking of something like 50+ international and national top reviews released over March 2019.
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Lawrence Ferlinghetti Signature Tree Planting plaque @Bloom17
Can you tell us about some of the Ferlinghetti’s 100th birthday celebrations of March?
“The first quarter of the year 2019 has been very hectic, reaching the climax in March, and particularly on the week of March 17-24. In fact, that week coincided with the highest amount of Ferlinghetti 100th birthday celebrations organized all over San Francisco by City Lights.
“The dances were officially opened on March 2nd at Rena and Trish Bransten Gallery, with a dedicated paintings and drawings exhibition — Lawrence Ferlinghetti: 100 Years Without Net (On show until April 27, 2019).
“On Sunday March 17 at San Francisco Main Library, Bay Area Poets paid Tribute to Ferlinghetti’s poetry with a 4-hour long session of readings and stories organized by poet Neeli Cherkovski. I opened the poets’ readings and speeches session, after Cherkovski introduction, with Ferlinghetti’s latest poem, Trump’s Trojan Horse, written in July 2017.
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Gerald Howard editor in chief at Double Day and Mauro Aprile Zanetti at FERLINGHETTI signature tree planting @Walter Pescara
What about the 2019 Signature Tree Planting and the proclamation of March 24 Ferlinghetti Day?
“After a double petition started at the end of 2018-beginning 2019 addressing both SF Mayor, London Breed (asking for the proclamation of March 24 as Ferlinghetti Day, like for James Joyce Bloomsday), and the SF Public Works director, Carla Short (asking for the 2019 Signature Tree Planting to be dedicated to Ferlinghetti) — on Monday morning March 18 we had a beautiful and very well attended ceremony in North Beach. Right in front of the homonymous VIA FERLINGHETTI (corner Washington Square and Union St.), a Mediterranean olive tree was planted in the name of Ferlinghetti.
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Mauro Aprile Zanetti at the Signature Tree Planting ceremony @Walter Pescara
Can you tell us more about the ceremony of the olive tree and the tradition and the meaning behind it?
“As I had a chance to say on behalf of Lawrence Ferlinghetti in front of a big crowd, public officials, institutions and many other notables, such as District 3 Supervisor Aaron Peskin (who supported the petition), former Board of Supervisors President Angela Alioto (who assigned the eponymous street to Ferlinghetti years ago), chef and food activist Alice Waters, consul general of Italy, Lorenzo Ortona, director of Public Works Carla Short (who loved the petition and supported it to make it happen), and Lorenzo Ferlinghetti (the son of Lawrence Ferlinghetti who also gave a beautiful and heartfelt speech about his father):
“Now we have a living and breathing monument dedicated to our greatest poet Lawrence Ferlinghetti: a Mediterranean olive tree, symbol of peace and poetry, which will be annually blossoming new gems, new seeds of ‘insurgent poetry’ yet to come, and will remind us about our own ‘Rebirth of Wonder.’
“It’s also a little act of resistance to what Ferlinghetti named the ‘autogeddon,’ that is, the overwhelming presence of cars and traffic all over the city, while the poet, instead, would like to have more walkable streets and piazze, like Piazza Saint Francis / Poets Plaza he petitioned to have on the crossroad with Columbus and Vallejo. Ferlinghetti cares a lot about climate change and global warming. Not by chance it is a main topic of his novel, where he warns about what scientists call ‘the sixth extinction of human race.’ Planting an olive tree in North Beach is also a trace of Ferlinghetti’s Mediterranean origins, being his father from Brescia, Italy, and his mother from Portugal-France.
“We used some ‘golden’ shovels to put dirt around the tree, with a very moving ritual where everyone joined in. What a simple, magical moment! An olive tree to celebrate Lawrence’s 100th birthday and his new novel Little Boy, just released. I couldn’t but think about an ancient ritual my family (of a conversos Sephardic origin) does every time a new baby is born, back in Sicily. An enchanting Yiddish legacy, originated in the night of times and spreading now in San Francisco.
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Nancy J. Peters receiving the Proclamation of Ferlinghetti Day at City Lights @Bloom17
What about the photo-exhibition by Walter Pescara you curated at the Italian Cultural Institute?
“Tuesday March 19, we had a reception at the Italian Cultural Institute for the photo-exhibition Lawrence d’Italia — Ferlinghetti Fluxus Poetry in Italy by Walter Pescara (On show until May 3, 2019). On the same day, Little Boy was released in the US. On such a special occasion, during the reception, I also read for the very first time a Lawrence Ferlinghetti’s unpublished composition he wrote when he was 17 and in high school — a first taste of the voice of the Little Boy’s writer in nuce. Also, we invited poet laureate Jack Hirschman to read his dedicated Ferlinghetti Arcane.
Was there a dedicated presentation of LITTLE BOY?
“Thursday March 21, at City Lights, there was the first series of readings from Little Boy, with poets, artists and notables gathered in occasion of the book release. It was packed in and out the bookstore, with people in line on Columbus Ave.
Can you share with us some details about March 24, the day Ferlinghetti turned 100
“And Sunday March 24, Ferlinghetti’s 100th birthday celebrations reached the acme of a truly Easter-like festival in South of Italy, with joy literally running all over the streets of San Francisco, particularly in North Beach. Readings and performances took place at the same time at City Lights, Vesuvio Café, Spec’s, Café Zoetrope, Canessa Gallery and so on.
“Everything started early in the morning with a cake delivered to Lawrence Ferlinghetti from NYC by his literary agent, legendary Sterling Lord.
“Later I walked with Gerald Howard, editor in chief at Double Day – who flew on purpose from NYC to meet Lawrence in person – to Ferlinghetti’s house. Howard and I stopped on our way at VIA FERLINGHETTI to also see the olive tree planted for Lawrence. After Ferlinghetti and Howard spoke for 45 minutes about some of the greatest writers’ funny stories and new publishing projects, around 15 men, each bearing a red rose, gathered under his kitchen’s windows, singing “Happy Birthday” and then, because the poet is a Giants fan, “Take Me Out to the Ballgame.” I captured the moment when City Lights’ current publisher/ executive director, Elaine Katzenberger, led Lawrence to the window to see the Beards singing to him from the street. And Ferlinghetti waved with his red scarf thanking in Italian “Grazie.”
How would you define the atmosphere of such a unique day in San Francisco ?
“All over Columbus Ave, from 1:00 pm on until late evening, it was a pure Festival of Spring with music, poetry, performances and readings in the name of Lawrence Ferlinghetti’s art and poetry, independent publishing and activism. Something similar was already happening across different world time zones in Oceania, Europe and the East Coast. And City Lights was the epicenter of it all, showing their brand-new red banners to celebrate Ferlinghetti 100 years, saying: “Paper May Burn But Words Will Escape.”
“This makes clearer why there’s never been a more appropriate definition of Ferlinghetti’s than the one given by Nancy J.Peters, American publisher, writer, and co-owner with Ferlinghetti of City Lights Books and Publishers when she received the proclamation on behalf of Lawrence: the World’s People’s Poet.
“Lawrence Ferlinghetti himself shared his personal recipe for a long and good life in a video-message in Italian, saying with his special humor: ‘Mangia bene. Ridi Spesso. Ama molto. / Eat well. Laugh often. Love a lot.’”