According to ANSA, Seattle-based coffee company, Starbucks will open its first shop on Italian soil in Milan in 2017, in a partnership with Italian brand manager Percassi.
Starbucks is already well-established in Europe but thus far hasn’t opened any shops in Italy, where coffee culture runs deep and is strongly rooted to the traditional espresso bar. The opening represents a coming full circle for the chain, as its founder Howard Schultz got the idea for his uniquely American version of an Italian espresso bar after a visit to the country in 1980.
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