News has traveled around the world about the Eroica bike events in Tuscany. L’Eroica is growing in popularity as well as continuing to provide inspiration to a group of people who enjoy a fun, relaxed, and healthy way to celebrate the history of cycling in Italy.
The Eroica Festival in Montalcino is happening at the beginning of May this year, in the heart of the Tuscan spring,
L’Eroica concept originally started in 1997 because of one man, Giancarlo Brocci, who admired the values of a past cycling so much that he wanted to reconnect others to the heritage that inspired much Italian history, literature, culture, and music.
L’Eroica was also begun as a foundation for the protection and preservation of the last gravel roads in Tuscany. These romantic concepts led to the idea of L’Eroica, an event that initially saw 92 “hunters of feelings and emotions”, as the creator Giancarlo Brocci defined them.
You do not have to be a champion to take out your bike and ride. Participants will come by the thousands from all over Europe to share a common language of complicity, fun, passion, youthfulness, and challenge in Montalcino.
The message they hope to hand down to future generations is: “there was once a man who won because he knew how to lose”
On the 5th, 6th and 7th of May, in Montalcino, the festival surrounding the bike event will be played out in the historical centre, without cultural barriers or fences, leading up to the Eroica.
The artistic director of the festival is Andrea Satta, lead singer with Têtes de Bois, and he plans to envelope the town in music, images, and stories of the Eroica champions.
More information and registration: www.eroicamontalcino.com
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