I think that speaking with an artist is always, always an honor. And for this reason, I was truly delighted and — I must admit — quite excited, by the idea of interviewing Flavia Pittalà, one third of DADAme Artisti Decoratori di Carretti Siciliani, a trio of young Sicilian, classically trained artists who decided to make of carretti decoration their life. Carretti Siciliani have the sun and life of Sicily within. Their colors are those of the island’s landscapes, waters, sky and mountains. There is the fire of Etna’s lava and the gold of wheat fields. Their images tell stories of Faith and miracles, of ancient heroes and their courageous deeds, of the real essence of Sicily’s heritage and culture. Their use, their being such a humble means of transport at the heart, for centuries, of the farming-based economy of the island, tell us about the hardship, the work, the beauty of a place and of its people. They tell us of ties with the land, with their roots, with work.

Pittalà and the Forte brothers in their atelier, among some of their works @ DADAme Artisti Decoratori di Carretti Siciliani
You see, the soul of Sicily is held within a carretto, a soul that is ancient and divine, colorful and nostalgic, but also powerful, fiery, proud: a carretto is the royal portrait of Sicilia, one we are able to see thanks to the blessed hand of artists who can see the transparent and turn it into colors. Because souls are crystal, they are diaphanous and only the eye and the hand of an artist can give it shape. The guys at DADAme are special because of this, but also for another reason: they are devoted to their land, to their heritage, to their world, to the point they decided to make of the old art of carretti Siciliani decoration a job.

@ DADAme Artisti Decoratori di Carretti Siciliani
It’s certainly not a simple task, mind, as steeped as it is in a past that crass modernity often considers useless, dated, unfit to become a “trend.” But art and love are not a matter of fashion and popularity, they are a matter — again — of soul, and Flavia (who answered our questions) Alessandro and Gabriele have understood it well. L’Italo-Americano is delighted to bring to its readers the words and beautiful creations of these three young, talented, precious Italians whose work is more than beautiful: it is mirror of Italy’s heritage and tradition. So sit back, relax and read about the amazing, colorful soul of Sicily.

@ DADAme Artisti Decoratori di Carretti Siciliani
What led you to this traditional Sicilian art form, beautiful but at the same time little known outside of Italy and why did you decide to open your own atelier?
As it often happens in life, it was by chance. After meeting, five years ago, my husband Alessandro and I immediately started working together. He used to work with his brother Gabriele, himself an artist, and that’s how our team was born. We shared incredible experiences: we collaborated with Dolce&Gabbana and promoted safety gear company Dike; we got interviewed by RAI and participated to exhibitions along with art critic Vittorio Sgarbi; we gave portraits to Gianni Morandi, Beppe Grillo, MP Ignazio La Russa and Nello Musumeci, among others. We were only 27 when we met, but some of the paintings we created in those early years are now in many churches of the Catania province and we did have many an exhibition, both in Italy (in Milan) and abroad (Lisbona).
My husband, Alessandro Forte, made his first carretto when he was 17. It was a private commission and many people asked him about making more, but nothing concrete really happened. In September 2014, in occasion of an exhibition of his paintings, the owner of the exhibit’s location spoke to Alfio Pulvirenti, a master carratore (maker of carretti), about Alessandro’s work. Pulvirenti decided to come and visit the exhibition. Mr. Pulvirenti, had already heard of an artist called Alessandro Forte, because of that first carretto Alessandro had made years before. Yet, he did not imagine the two Fortes were, in fact, the same person. From that very day, Mr. Pulvirenti invested in us and helped us get our first commission. It was a Catanese-style carretto and we only had to decorate it and then varnish it.
Today, we can work on more than ten carretti at once in our atelier and, in the last five years, we have delivered more than 50. We work on commission and the waiting list has been gradually increasing over time.

@ DADAme Artisti Decoratori di Carretti Siciliani
You are all formally trained artists. But who did you have learn the art of carretti decoration from?
Our team consists of three people: the Forte brothers (Alessandro and Gabriele) and I, Flavia Pittalà. All three of us attended the Emilio Greco Art School in Catania and I also graduated from the Academy of Fine Arts, always in Catania. Our training is purely academic, we mainly painted on canvas, then my husband and my brother-in-law deepened their pictorial knowledge focusing on life painting. We learned about Sicilian decorations by ourselves, so it was fundamental to study and deepen our understanding of the works of traditional masters. Every cart that comes out of our shop is highly personalized by the artistic tendencies of the Forte Brothers (there is, for instance, a strong religious inspiration behind their work). While we strive to keep a tie with traditional methods and themes, we have been trying to improve style in our own way especially when it comes to figures’ proportions and the details of each decoration.

A typical subject of carretti Siciliani’s decorations is the Charlemagne literary cycle and the adventures of Medieval French knights @ DADAme Artisti Decoratori di Carretti Siciliani
What is the link between Sicily and the carretto?
The history of the carretto is very old and long. It started as a means of transportation, and only later it began to be use for leisure, after having been cleaned, polished and fitted with seats.
Whoever owned a carretto was considered wealthy, because there wasn’t only the price of the cart in itself to think about, but also that of maintaining and feeding the donkey that pulled it. The more the carretto was decorated, the richer the family. After the coming of the Americans during World War Two and the rise in popularity of cars, carretti became fully artistic objects.

@ DADAme Artisti Decoratori di Carretti Siciliani
Carretti are decorated and made following different styles, each tied to a specific Sicilian town: which differences are there, and why did they develop in different ways?
Every carretto fully mirrors the area it represents. For instance, Palermo’s carretti’ s sides are larger than those of Catania’s carretti, which have a characteristic 45° cut. The color of a Palermo’s carretto is orangey yellow, a clear reminder of the typical colors of nature in that area. In Catania, carretti are red, just like the lava of Mount Etna.

@ DADAme Artisti Decoratori di Carretti Siciliani
Who commissions carretti today?
All our carretti are made on order and our customers, i carrettieri, are often amateurs who inherited their carretto from their parents and now use them during special folkloristic occasions or festivities. Some of them want them restored to sell them.
In Sicily, you’ll find parades where carretti and the horses pulling them are richly adorned and move to the rhythm of drums and fischialetti, traditional Sicilian musical instruments.

The details of DADAme’s paintings is breathtaking: here, images inspired by Greek literature aree delicately createed @ DADAme Artisti Decoratori di Carretti Siciliani
Do you have any international customers, maybe someone from the US?
Our clients come from everywhere in Italy and we have recently collaborated with Dike and with Dolce&Gabbana, with whom we worked on the creation of 5 artistic fridges. One of them has been sold in the US!

References to Sicily (its symbol at the bottom) and to religious figures (Saint John Paul II and Pope Francis are recognizable here) single out this beautiful cart decorated by Flavia Pittalà, her husband Alessandro Forte and his brother Gabriele @ DADAme Artisti Decoratori di Carretti Siciliani
Last, but not least: is there any curious or special anecdote about your work you’d like to tell us?
In the past 5 years, we have created carretti in different styles, sizes and stories. We decorated them in blue and green, with depictions of Jesus’ miracles, French Medieval Knights (another popular theme for the decoration of carretti), Ulysses’ voyages. Yet, the most special are those where our clients give us full artistic freedom. In the past 12 months, we created a carretto depicting the Bronte Massacre, which was carried out by Garibaldi in 1860, a piece of Italian and local history that not many people know, but that truly happened.
And we are proud of many of our creations. We always strive to reach the best results, and we always work with dedication and passion. Carretti Siciliani are not only part of our regional heritage, they are our job: we are proud and happy about many things we’ve done in the past years, including having the opportunity to share our story with you. But we don’t want to abandon our roots, so we keep on working on religious paintings and portraits every time we have a spare moment. We think it is important the world rediscover its traditions, that people begin to truly value them, lest they get irremediably lost and that artists can work and make a living with their creations. If only our politicians invested more on arts and on us classical artists and not only on those who follow modern trends …
If you want to check out Flavia, Alessandro and Gabriele’s work, or contact them, you can do so on their Facebook page (DADAme-artisti e decoratori di carretti Siciliani), or on their website, www.carrettisiciliani.net.