Vino - A taste of Italy: for the first time, Italian wine shows up in a world fair

The entrance of the Pavillon at Expo

The entrance of the Ducal Palace in Venice

 
For the first time in history, Italian wine has been represented with a pavilion of its own at a world fair. The wine pavilion, called Vino - A Taste of Italy, talks about the past, the present, and the future of Italian wine, as well as about its traditions and its advances.
 
The exhibit has been organized by Veronafiere, which has been running the Vinitaly wine trade fair in Verona for more than 50 years, and has the support of the agriculture ministry. Italy has a wine-making tradition that reaches back to the Etruscans and ancient Rome. Italy is today the world's largest producer of wine after France, whereas sales of Italian bubbly have soared 43% in the USA, 55% in the UK, 46% in China and 20% even in France, according to the Italian farmers' trade group Coldiretti.
 
The pavilion tells about the past of wine in Italian, about the present in English, and the future in Chinese. As said by Managing Director Giovanni Mantovani, "We are looking to emerging markets, particularly in China and Asia as a whole. In these countries, Italian exports still represents a percentage too low compared to the potential of the sector, so right there you can grow a lot, with taking many actions - not only promotion, but also the development of relationships and new capabilities such as e-commerce".
 
News by ANSA
   

Receive More Stories Like This In Your Inbox

SPONSORED

Recommended

Fall in Italy - Three of the tastiest Italian foods for autumn

Italy is the homeland of truffles . Unmistakable scent, intense yet delicate flavor, truffles are hypogeum fungi, which means that they grow...

Genoa’s pride and glory: focaccia Genovese

Back in the day, one of our favorite places for a nice affordable meal close by our apartment in central Rome was Taverna Parione. Located on a small...

Bistecca alla Fiorentina? It has to be at least two fingers thick!

...Here it is, in all its “thickness,” the bistecca alla Fiorentina! “and you know what — they say in Florence — outside of Tuscany, they don’t even...

Basil lemon ricotta cheesecake

As summer draws to a close, most of us have cleared out our garden beds either to let them rest for the winter months or turn them over for fall...

Spaghetti al nero di seppia

Have you ever tried squid ink? I reckon that many of our readers, Italian food lovers as they are, haven’t yet. Squid ink has a unique “earthy”...

Weekly in Italian

Recent Issues