Few scents evoke an emotional response like that of bread as it rises to perfection in a hot oven. Taste buds awaken, eyes widen, stomachs rumble,...
For the first time in history, Italian wine has been represented with a pavilion of its own at a world fair. The wine pavilion, called Vino - A Taste of Italy, talks about the past, the present, and the future of Italian wine, as well as about its traditions and its advances.
The exhibit has been organized by Veronafiere, which has been running the Vinitaly wine trade fair in Verona for more than 50 years, and has the support of the agriculture ministry. Italy has a wine-making tradition that reaches back to the Etruscans and ancient Rome. Italy is today the world's largest producer of wine after France, whereas sales of Italian bubbly have soared 43% in the USA, 55% in the UK, 46% in China and 20% even in France, according to the Italian farmers' trade group Coldiretti.
The pavilion tells about the past of wine in Italian, about the present in English, and the future in Chinese. As said by Managing Director Giovanni Mantovani, "We are looking to emerging markets, particularly in China and Asia as a whole. In these countries, Italian exports still represents a percentage too low compared to the potential of the sector, so right there you can grow a lot, with taking many actions - not only promotion, but also the development of relationships and new capabilities such as e-commerce".
News by ANSA